Alexa could soon advertise products while you’re shopping

Alexa could soon be sliding in advertisements for bleach or toothpaste when you go to shop. Amazon is in talks with companies like Proctor & Gamble and Clorox to advertise on Echo devices, potentially suggesting their products when you ask your Echo to buy something, according to CNBC.

Some of the talks are about search placement and whether brands can get mentioned over others. The next time Alexa helps with online shopping, it might suggest related products from a sponsored brand. This might even come up when you aren’t shopping. So if you ask Alexa to help clean up a spill, it might suggest you use a certain brand of cleaner, CNBC says.

Alexa currently has minimal ads, but CNBC reports that it will suggest Colgate if asked about…

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