GoPro is reportedly putting itself up for sale

GoPro, the action camera maker that has struggled financially since entering the public markets, is putting itself up for sale, CNBC reported today. The company has hired JPMorgan to explore options for a sale, according to the report. The announcement comes on the same day that GoPro announced it would exit the drone business following the disappointing performance of its Karma line of drones.

GoPro founder and CEO Nick Woodman told CNBC in an interview on Monday that he was open to the prospect of selling the company. “If there are opportunities for us to unite with a bigger parent company to scale GoPro even bigger, that is something that we would look at,” he said.

GoPro was valued at $3 billion after an initial public offering in…

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