Reddit has announced it is launching native promoted posts in its mobile apps, as reported by Marketing Land. The in-app promoted posts will behave like a standard Reddit post, and will be available as early as next week.
In an email to advertisers, Reddit said that the app now accounts for 41 percent of all time spent on Reddit, with 330 million monthly users accessing the site via mobile devices. Of these users, those who are logged in spend 30 percent more time per day on the site than those who log in via desktop. About 80 percent of those who access Reddit on mobile do not visit the site on dekstop.
The mobile ad posts should integrate into the existing Reddit experience, with the ability to upvote, downvote, and comment….
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