YouTube Face is “everywhere you look” on the site, writes Joe Veix: the exaggerated leering, lurching, laughing mugshots used by virtually every YouTuber seeking a mass audience, slapped on as the thumbnail for every last video.
Taken cumulatively, there’s a surreal, Lynchian quality to the images. Few things could ever be exciting enough to elicit these kinds of reactions, and no one could possibly be this expressive. So what’s wrong with these people? Were their brains tenderized?
No, worse. YouTube Face is clickbait, attaining human form.
YouTube Face emerged bottom-up from the click-kettle of YouTube’s ad-revenue hunger games: simple exaggerated emotions, adaptable to subject matter, and shockingly effective.
Compare to Dreamworks Face, a top-down creation of marketing psychologists: a contorted welding of ambiguous emotions, applied unchangingly to everything irrespective of subject, and mostly useless.
It’s been a year since someone hacked all 156 of Dallas’s emergency tornado sirens, setting them off in the middle of the night, and the security picture for cities’ emergency PA systems keeps getting uglier.
You’ve probably seen the Youtube Face; it’s that extreme facial expression (disgust, ecstasy, hilarity, etc) depicted in the thumbnails of Youtubers’ would-be-viral videos, especially reaction videos.
The woman who opened fire in a YouTube cafeteria, injuring three others then killing herself, was named as Nasim Najafi Aghdam by investigators late yesterday. Frenzied speculation over her motives (alt-right types immediateley sought to portray her as a jihadi) faded to general bafflement: Aghdam was apparently an Iranian Baha’i vegan fitness fan to whom […]
For the uninitiated, Cisco is a worldwide leader in networking systems and solutions, and, as such, carrying a certification backed by them can fast-track your way to a coveted IT position in virtually any company. Of course, passing any of Cisco’s certification exams is no easy feat, but the Ultimate Cisco Certification Super Bundle can make the […]
It’s no mystery that project managers can make a pretty penny helping companies big and small cut costs and boost efficiency. But, despite the demand, you’ll have a hard time getting your foot in the door if you’re not carrying the appropriate certifications. There are a host of project management methodologies you can get certified […]
In an age where net neutrality is far from a guarantee, VPNs have become a staple for users looking to make sure their online activity stays private. However, one of the biggest complaints about these services is that they slow your browsing speed to a crawl while keeping your online activity under the radar. HideMyAss! VPN is […]
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