Sure Looks Like Snapchat’s Becoming a Thing We Don’t Have to Pretend to Care About Anymore

Photo: AP

Stalling growth is technically no longer Snapchat’s biggest problem. Instead, Snap shared worse news with the world today in its latest earnings report: For the first time, it’s shrinking.

Snapchat says it lost 3 million daily users by the end of June, after peaking at 191 million daily users earlier this year. According to Snap CEO Evan Spiegel, the app’s “Monthly Active Users continued to grow” in the last quarter, but don’t let that distract you. That monthly figure could matter someday if Snap ever gets around to actually sharing how many monthly users it has. Until then, we can only assume the number’s secret because it’s no good.