Apple’s Super Big (and Pricey) iPhone Is ‘Significantly’ Outselling the XS, Because of Course It Is

Photo: Alex Cranz (Gizmodo)

When Apple announced the iPhone XS Max, there was a lot of simulated pearl-clutching from tech sites (including us), as people feigned shock and disbelief that Apple would make a handset that big, despite the XS Max’s screen being only marginally larger than what you get on a Galaxy Note 9. 

And when people started to get their hands on actual devices, reviewers continued to ham it up with videos comparing the size of Apple’s big-screen phone to former NBA players and other silly juxtapositions. But still, with as much fuss folks kicked up about the XS Max, the extra-large iPhone is already “significantly” outselling the smaller model, according to a report from noted Apple analyst Ming-Chi Kuo.